According to Wikipedia, elevator sales pitch is a brief or short description of a particular idea, product, organization or an individual, which explains or justifies the concept in such a way that any listener or audience can understand within a very short period of time. This particular form of description gives a typical explanation of who the product or company is for, its relevance and function, how to go about implementing the idea etc. and when giving an explanation about an individual, the pitch will give an explanation of one’s skill and aims, why they would be solving a particular problem within a company or organization etc. Elevator sales pitch reflects the idea of been possible to deliver a summary of an idea in the life span of an elevator ride or between thirty seconds to two mins.
WHY IT MATTERS
Most deals are planned and executed because of the impact of elevator sales pitches. If elevator sales pitches are not compelling and eloquent enough, the subject speaker may likely not get to the next level of the business with an investor, employer, or influencer. Elevator sales pitches are not just for startups. Mostly people seeking jobs should also develop the ability to have an excellent elevator sales pitches about themselves so that they will be able to tell the prospective employers about their skills, aims, qualifications and requirements are in 30 s or less. And, any employee who have an innovative business idea should also develop an elevator sales pitch, you never know, you might be in the same room with the CEO.
CREATING AN ELEVATOR SALES PITCH
It might take some time to get the pitches right. It is likely to go through various versions before achieving a compelling pitch that sounds natural and realistic during conversation.
Listed below are the process of achieving a compelling sales pitch.
1. Make sure you identify Your Goal
The first step is to start by thinking about the aims and objectives of your pitch(es).
For instance, are you sending your message to potential clients about your organization? Do you have new innovative product idea in which you want the executives to be aware through your pitch? Or are you in need of a simple and engaging pitch that can explain for profession or expertise?
All these are what you should put into consideration.
2. Give and Explanation about What You Do.
Start your pitch by giving a full description about the function of your organization. Focus fully on the problems that you can solve and how you can help people. You can even add visual information or a statistical analysis that shows the main value in what you do and can do.
3. Connect Your Unique Selling Proposition
Your elevator sales pitch needs to connect your unique selling proposition. By Identifying what makes you or your organization or your idea unique from others. You can connect your USP after you have broken down about what you do.
4. Engage your audience with Questions
You need to engage your audience with a questions after you have connected your USP. In order to achieve this, you will need to prepare open-ended questions (questions that cannot be answered with just a “yes” or “no”) in order to create a moment of conversation with them. And be ready to give answers to any of the questions that the audience may have.
5. Put Everything Together
When you have completed every section of your pitch, put everything together. Then, read it out loud and make use of a stopwatch to have the timing of the pitch duration. Your pitch should not be longer than 20s-30s. Otherwise you might risk losing the audience’s interest, or causing conversation monopoly. Try to cut out anything that doesn’t need to be in the pitch. have it in mind that your pitch needs to be quick and compelling, the shorter the pitch is, the better!
Practice makes perfect, so keep practicing every element of your pitches. Make sure a goal is set a to practice your pitch frequently. The more you practice your pitch, the more natural and real your pitch is going to become. A pitch should sound smooth, not an aggressive sales pitch.